Global Marketing And Supply Chain Management Essay

†¢ Global Marketing and Supply Chain Management CH18 †¢ Global Supply Chain Strategies. o Implement Efficiency/Cost Strategy. Focus on the low-cost labor, offshore development and manufacturing. †¢ Preferable strategy in the early stage offsetting operations in Cambodia. †¢ Probing the market. o After establishing on the Cambodian market implement Flexibility strategy. †¢ Being a worldwide recognizable brand, the flexibility strategy is the must for the company. †¢ Develop products that are available and influential in the whole Asia Pacific region and beyond. o Integrate as much as possible Innovation and Quality strategies in both Efficiency and Flexibility strategies. (Daniels et al., 2015, p.700) †¢ Supplier Networks. o Source and develop ideas and prototypes at home. RD based in US. o Sourcing of raw material and components both at home and Asia pacific region. Depending on the cost. o Manufacturing and assembly of finished products abroad. o Sale of products. Both home and abroad. †¢ Information Technology and Global Supply-Chain Management. o Apply EDI supply chain management to link the suppliers, manufacturers and intermediaries in the region. o Exploit Private Technology Exchange (PTX) between RD manufacturers and customers. †¢ Mentor Graphics is customer oriented company. †¢ PTX online collaboration allows us to make quick changes to products per customer request. †¢ Customer and manufacturer are up to date with any changes or delays in RD. †¢ Eliminates time andShow MoreRelatedAnalyzing Ikea s Growth Of The Firm, Dunning Oli Framework Approach Of Foreign Direct Investment ( Fdi )1325 Words   |  6 Pages(FDI), this essay will also declare several issues may exist in an international business as well as factors should be considered in global supply chain control. 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